I am a New York City stylist and pioneer in straightening technology. I have spent my career devoted to helping clients enhance their beauty, well-being, and confidence through their hair. Over the past decade, I have developed a safe non-toxic technique to rebuild unhealthy, dry, and frizzy hair. The results are life-changing and leave your hair healthier, smoother, and easy to manage. I am only happy when a client is completely satisfied with their look and leaves my chair feeling radiant and happy.
JOHAN ROA’S BIO IN THE HAIR INDUSTRY.
ARRIVAL TO NEW YORK
Born in Barranquilla, Colombia, Johan began his beauty career at the age of 16. By the time he turned 21, Johan had established his own salon in a prestigious neighborhood in Bogota. He dedicated the early part of his career to doing hair and makeup for model agencies and beauty pageants.
Hungry for more knowledge and more experience in the hair industry, Johan arrived in New York City on January 1, 1990. He started working in the hair industry and learning English at the same time. While pursuing a degree in Finance and Economics at Baruch College, he opened his second hair salon in 1997, called Salon Azul on the Upper West Side of New York City. In 2003 Johan sold Salon Azul and brought his clients to Paul Labrecque, located at the Reebok Health Club, now run by Equinox.
In 2007 his daughter, Valerie was born and he became dedicated to helping her manage her curly hair. Valerie was 3 years old when Johan started to notice how knotty her hair was every day. He tried exclusive hair brands but they were not successful. Trying to brush, wash, or detangle Valerie's hair, usually left her in tears. Even with his experience, he was not able to find a product or method that worked.
When Valerie turned 5 years old, Johan decided to formulate his own shampoo and a conditioner that would help his daughter care for her hair without tears. With basic knowledge of chemistry, his years as a stylist, and love, Johan embarked on his journey to find the right hair care for Valerie. With trial and error on Valerie’s hair, he was able to create his first prototype 12 months later. This first formulation was all natural and functioned just right for Valerie and for other people with dry, curly, and frizz hair. He then thought that other mothers could benefit from his products and therefore he created MAVA Girls. At the same time he was working on an Anti-Frizz hair treatment and since there were no post hair care products for his straightening treatment, he then changed the formulation slightly and made it suitable for adults with frizzy hair and it became the post hair care line for Mava Anti-Frizz hair treatment.